This is how Flipkart is wasting money

While running an enterprise, you have to take care of various things like financing, operations and human resources. Advertising is also a very important part of any organization, it is the function which gives your enterprise a brand positioning. A brand which is well positioned can attract more customers and can generate a good revenues for the company. Every organization takes care of its advertising strategies. Every enterprise opt for different style of advertising execution. 

Here, we should understand that there is a huge difference between advertising and effective advertising. What companies are doing these days is just advertising not effective advertising, tough few companies come up with different ideas for advertising their product. Some companies go for advertisement campaigns for endorsing their brand and product. Which sometimes help them sometimes not. Going for an advertising campaign is a really big question to answer, because it can either give your brand a positive or a negative image. But as someone has brilliantly said

“Jab jab bhi hamaara naam hua hai..
Sar par hameshaa ek ilzaam hua hai…
Jaane kis baat se khafaa hai ye duniyaa humse..
Naa jaane humse kiskaa katle-aam huaa hai….

Har pal ki yahi bechaaini hai
Har pal ki yahi betaabi hai…
Ab is dil ko humne ye keh ke behlaa hi liyaa..
Badnaam hi sahi…Naam to huaa hai…. “

You might have seen the advertisement of the deodorant brand Fogg. Where one says “ Kya Chal rha hai “ and the other person replies “ India me to fogg chl rha hai”  this is a classic representation of how an advertisement campaign should be. This advertisement campaign is so catchy that people are creating videos and jokes around it and sharing those jokes on Whatsapp, Facebook and other such social platforms. You must be thinking if people are making jokes of it, then what is good in it for the brand. Let me answer that question, you will be surprised to hear that this particular advertising campaign has helped the brand grew by 40 percent, in just eight weeks, which is huge.  This is where other brands like Flipkart are making mistakes. They are only advertising their product but that is not effective advertising. Whereas their competitors like Amazon has a better advertising campaign. Amazon is currently advertising with their advertising campaign “ Apni Dukaan”. Which I think will grow gradually. 

In a recent interview with Afaqs , Navin Talreja and Kanwal Shoor founding partners of  “The Womb” said “Why the hell are brands blowing up VC money? We were going to write to Mukesh and Sachin Bansal, saying - 'Flipkart is wasting money'. Amazon still seems to have a plan, but Flipkart is blowing up VC money. Housing.com is another one.... We see a lot of VC money being spent really irresponsibly. Every time one opens up The Times of India, one gets to the first page after flipping through four pages of ads. How the hell are they going to build the brand with this kind of work? People are becoming lazy; they don't apply their minds... they're applying too much 'free money'.”